Our Insight

Staying connected is key to thriving in a competitive global education market. Institutions must be equipped with comprehensive and actionable insight to stay relevant.

Hobsons Insights is a research program designed to provide clients and the wider education industry with insights into key issues, from student-centric best-practice marketing to the most innovative student recruitment and engagement strategies.

Hobsons collects data from a broad range of sources linked to our deep engagement with students at all stages of the student lifecycle, and critically analyses it to draw out actionable insight. We provide participating clients with tailored reports, and share aggregated findings with the industry and media.

We also provide opportunities for our collaborators to comment on the findings publicly and join us to shape key messages to governments and media — building awareness on issues regarding higher education marketing and recruitment.

Universities need to understand the new generation of tertiary prospects. Hobsons’ data-driven industry research is a vital tool in unlocking the insights supporting your strategic decision-making.

Upcoming Insight

Creating a sustainable strategy through student intelligence

International Student Survey 2016 

The latest piece of research from the #HobsonsInsights series is the world’s largest survey of prospective international students. 

Our report, Creating a sustainable strategy through student intelligence draws on the global insights of over 43,000 prospective international students including responses from over 20,000 enquirers to Australian universities.

This vision is underpinned by the use of student analytics, predictive profiling, and digital engagement to develop a sustainable and effective international student recruitment programme.
 
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Creating a sustainable international education sector

The latest piece of research from the #HobsonsInsights series is the world’s largest survey of prospective international students. 

Our report, International Student Survey 2016: A Manifesto for International Student Recruitment ‚Äč draws on the global insights of over 43,000 prospective international students. This unique piece of research presents our vision for a smarter approach to international student recruitment.

This vision is underpinned by the use of student analytics, predictive profiling, and digital engagement to develop a sustainable and effective international student recruitment programme.
 
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The employability of international student graduates in Australia

In conjunction with the IEAA, the latest piece of research from the #HobsonsInsights series unveils landmark research findings into the current state of international graduate employability in the Australian market. The research contextualises the discussion about the importance of creating employment opportunities for international students who stay in Australia post-study.

With over 500 responses from Australian employers, the national survey explores the value international graduates bring to the Australian economy. Aimed at understanding and quantifying the attitudes and experiences of Australian employers, the report reveals the benefits and challenges of employing international graduates.

The IEAA will be running a series of workshops across Australia and Hobsons Solutions will be one of the key presenters, examining and discussing the detailed findings of the research with an expert panel in higher education and the industry.

We encourage you to attend, discuss your perspectives and form an educated opinion on international student recruitment and the employment of international graduates.
 
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Best Practice for Measuring Marketing ROI through Referral Source Tracking

In this guide, we give you an overview of how web form conversion and marketing activity reporting can be more effective using referral source tracking. We’ll cover what referral source is, what it offers from a reporting point of view and best practice to determine ROI.
 
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Student recruitment: Automated success

In this guide, we give you an overview of how you can use marketing automation to address the balance between using resources and technology to communicate with students more effectively. In doing so, you’ll be able to maximise student conversion from enquiry to application and to the acceptance of an offer. We’ll cover what marketing automation is, what it offers for higher education and how you can use it to attract and convert the right candidates.
 
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Value of a degree

With responses from over 5,000 current and prospective, undergraduate and postgraduate domestic students across Australia, the latest piece of research from the #HobsonsInsights series examines domestic undergraduate and postgraduate course pricing. We’ve explored education value in the eyes of the student, including the amount they are willing to pay and the ‘tipping point’ where cost outweighs benefit.
 
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The Definition of ROI and Value

The latest piece of research from the #HobsonsInsight Series examines the Australian international education value proposition from the outlook of an international student. The piece examines how university courses and life meet students’ value expectations, taking into consideration core decision-making factors.

With over 45,000 survey responses across 210 countries and 207 nationalities, we have unpacked the difference between international offerings and local in-country options. The results are designed to support institutions to create their internationalisation strategies.

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International student decision-making for the New Zealand market

This instalment in the Hobsons Insights series allows you to understand prospective students looking to study in New Zealand. It examines the perceptions and expectations of these international students, and aims to provide relevant data in relation to the information sources and marketing channels they use, as well as how they make their study decision.

Hobsons has unpacked the student perception of teaching quality, along with the channels and frequency of communication they anticipate during the decision-making process. We also cover how students evaluate courses, institutions and countries.

These results are designed to support institutions’ content strategies when engaging with students through marketing and recruitment channels. Optimising brand value proposition ensures a stronger international attraction strategy and will promote New Zealand as the next go-to place for tertiary education.

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Student Engagement and Retention

Gearing up for tertiary education can be unnerving. Students face obstacles and have to make a range of decisions along the way. Sometimes these students withdraw, defer or change their tertiary enrolment, and it is important for institutions to identify these at-risk students and provide relevant support.

This report aims to equip institutions with all-inclusive data on the circumstantial and experiential factors of student attrition, as well as the relevant student demographic categories. We particularly focus on the reasons they discontinue, defer or change their institution or course in the first 12 months of study. We also provide feedback on how the institution could have influenced their decision.

Here’s how our insight works:

  • We identify your high-risk students. This effort can be consolidated with Student Engagement and Retention service.
  • We provide proactive responses to problems such as promoting on-campus support services and engage with students through campus activities.
  • We assist you to craft your own retention strategy, allowing you to minimise attrition rates and increase student satisfaction.

With up-to-date data on the common issues students face and what influences them to change their study path, you can actively help reduce these setbacks and, more importantly, prevent them.

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Teaching quality

This insight report looks into international students’ perceptions and expectations, comparing students looking to study in the UK to those interested in studying in Australia. Hobsons unpacks the various definitions of teaching quality, alongside other factors that are invaluable to any institution outside these two countries. We know that students evaluate a number of courses, institutions and destinations in their process of elimination.

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Marketing Channel Optimisation

Students are looking for the best fit when choosing a university. They will shop around using multiple above-the-line and below-the-line channels. Their journey starts with research and enquiry, meaning that it is crucial for you to build a relationship with them from the outset.

Hobsons’ Marketing Channel Optimisation (MCO) insight provides data on preferred information sources, communication frequency and key factors of influence, aiming to help you get the competitive advantage in recruiting international and domestic students. This report will guide you towards establishing the most powerful combination of marketing channels based on student and marketplace behaviour.

Through implementing these findings, you’ll craft strategies to attract prospects using three main pillars:

  • Identify the ideal communication frequency
  • Optimise the main channels of communication
  • Capitalise on the most prominent factors of influence that students consider when choosing a university

MCO allows you to gain access to high-quality data on the channels students use during decision-making journey.

Put simply, MCO will help you target the right students, on the right platform, at the right time.

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Creating a sustainable international education sector -thumbnail

Creating a sustainable international education sector

The latest piece of research from the #HobsonsInsights series is the world’s largest survey of prospective international students.&...

The Australian-thumbnail

The Australian

Students happy to pay more. 

Campus Review-thumbnail

Campus Review

Australia has plenty to show the world’s international programs.